FaceChipz.com has all the
features of a real social network – but with one big difference: kids
can only communicate with others they’ve physically exchanged FaceChipz
tokens with – no strangers allowed! No one can arbitrarily contact
them. No one can search for them. It’s the social network they
collect, but doesn’t collect them.
The Chips have the weight, look and feel of a high-end casino chips — on
the head-side is …a face — an emoticon. On the tail side is a code.
They are totally collectable — think Pogs meets Webkinz. The initial
collection has 200 and they just went on sale at ToysRus.
The way it works is: kids register each FaceChipz token online by
entering the unique code on the back of the chip into the FaceChipz code
reader. Once the FaceChipz are registered, kids hand them out to
friends or to someone they would like to become friends with. The
Receiver goes online and enters in the same unique code from the back of
the FaceChipz. The FaceChipz database confirms the friendship and the
two are linked. Once a FaceChipz token is registered by both the Giver
and Receiver, it cannot be used again.
