Mashable: Giiv is a mobile gifting service that
delivers gifts in real time in the format of a friendly text
message. Giiv.com is fairly simple: You find a gift that you want to
give a friend or loved one, and then you enter in his or her mobile
number and a note. Giiv.com texts them a URL and a giiv code to redeem
his or her gift, either with a retailer or online.