Forbes.com:
In 2007 Lisa and Jeff Peri developed and began selling environmentally
friendly bottled car wash called Lucky Earth. Its main offering – a
mixture of water, coconut byproducts, sodium carbonate and water-soluble
silicone – comes in a 32-ounce bottle and retails for $14.99.
Today 200 stores carry Lucky Earth, helping this company bring in $325,000 in revenue in the first six months of 2009.
Lucky Earth products are for customers who share the values and beliefs
of the company, and who choose a brand on the basis of its green
credentials. Lucky Earth customers want to be environmentally
responsible and lessen their own impact on the environment. Because of
these values, the company can target its audience and reach them
efficiently based on other brand choices, such as where they shop and
what cars they drive.
Accordingly, Whole Foods sells Lucky Earth alongside other
environmentally friendly cleaning products, and Lucky Earth will soon be
available at Smart Car dealerships.
