In 2007 Lisa and Jeff Peri developed and began selling environmentally
friendly bottled car wash called Lucky Earth. Its main offering – a
mixture of water, coconut byproducts, sodium carbonate and water-soluble
silicone – comes in a 32-ounce bottle and retails for $14.99.
Today 200 stores carry Lucky Earth, helping this company bring in $325,000 in revenue in the first six months of 2009.
Lucky Earth products are for customers who share the values and beliefs of the company, and who choose a brand on the basis of its green credentials. Lucky Earth customers want to be environmentally responsible and lessen their own impact on the environment. Because of these values, the company can target its audience and reach them efficiently based on other brand choices, such as where they shop and what cars they drive.
Accordingly, Whole Foods sells Lucky Earth alongside other environmentally friendly cleaning products, and Lucky Earth will soon be available at Smart Car dealerships.