Springwise: UK-based 15gifts uses a proprietary
search engine to help users choose from among a curated selection of
unique gifts. 15gifts begins by hand-selecting a wide array of gift
ideas from independent, unique and quirky online shops. Users in need of
a gift idea then indicate whether the gift is for a male, female or a
couple, then select their age range and relationship to the giver.
Alternatively, the site also has the option to "import” the gift
recipient’s details from Facebook. The user is then asked to indicate
the occasion, as well as check off the recipient’s hobbies, taste in
clothing and home decor, and a general budget for the gift. In return,
the site presents users with 15 gift ideas to consider — when one idea
is rejected, another is offered to take its place. Users can create a
shortlist of ideas that seem most promising and they can also share
ideas with others for joint decision-making or advice. Once they’ve
settled on a winning idea, 15gifts links them directly to its seller for
purchase. Meanwhile, 15gifts refines its engine to better customize its
recommendations for the next user. |
