CScout: Usually we try to visit pop-up stores in
person, but a new store has made that a bit more challenging: Airwalk
launched their limited edition of the 90’s style Jim Plastic and Jim
Tennis shoes by invisible pop-up stores in New York and Los Angeles.
There were no walls, no store fronts, no sales people or shoes to try
on.
The iPhone app is an Augmented Reality (AR) app developed by the
mobile start-up GoldRun. The way it works is that you download an app to
your iPhone, go to a specified location and then snap a photo of the
shoes that will appear on the screen. Collecting the virtual item with
the phone qualifies one to queue-up and pre-order one of the only 300
pairs. | 
