Iconoculture:
In the world of endurance sports, there’s been a slow but steady
escalation from marathons to ultramarathons, fun-runs to eco-challenges.
Now a new race circuit has developed that seems a mashup of Iron Man
athleticism and Burning Man primitivism.
Billed as the world’s toughest one-day endurance race on the planet,
the "Tough Mudder” series resembles nothing so much as a 7-mile-long
boot-camp obstacle course, replete with mud pits, barbed wire
barricades, ropes courses, water crossings and even fire pits.
Misogyny during Superbowl XLIV ads? Those may have signaled a new chapter in Brave New ManSM regression, as men (and the women who love them) seek to embrace positive aspects of traditional he-manhood |
