Triple Pundit: By 2011, KFC claims that the company will reduce the use of foam by over 60% and total plastic use by 17%. Part of the push will be an introduction of reusable packaging. Currently 60% of its restaurants serve some of its sides in colorful plastic containers—all restaurants will feature them by next year. The company hopes that customers will reuse, and eventually, recycle, the containers. KFC touts other benefits as well, such as reduced shipping cubes, decreased greenhouse gas emissions, and less energy required to manufacture these spry containers. The finger licking good paper and cardboard based packaging materials will include more recycled and postconsumer content, too.
