The idea behind livemusicmyway.com
is to bring the power of live music back to the consumer, and with the
help of a community of online fans create unique, intimate live music
events with a strong emphasis on what the consumer desires.
In their own words: "So the idea is, people pre-register online now to
show there interest and guarantee there place in the community, then in
early December we will email the people who pre-registered to see if
they still want to be part of the community. If they choose to be part
of the community then pay there £35 fee for the year and then they are
taken through to the members area, where the fun begins.
When we have 1000 people signed up and payed up then we will start
organising our first event, the community will decide on every aspect of
this from where the event is held to how much to charge for tickets to
which artists play. The idea is to start off small to build up our brand
presence and increase event size slowly with the ultimate aim being to
organise a music festival with every detail being decided upon by the
community from the toilet facilities to the bands to the camping and
even down to the on site caterers.”
Members are offered tickets to the events and merchandise at a
discounted price before being put on sale to the general public. then at
the end of the year 30% of the profit from the ticket sales,
advertising and merchandise will be split amongst the community with a
further 10% going to a charity decided upon by the community and the
final 60% being put back into the company to grow the brand.