The Earth Times: MixMatchMusic announced today the launch of its
beta music service and dynamic music community, www.mixmatchmusic.com.
MixMatchMusic enables musicians to collaborate on, profit from and
engage fans with their music. The company is introducing its service at
the DEMOfall 08 conference, one of the premier venues for launching
new companies and services.
MixMatchMusic is part of a music industry that touches more than 100
million households in the US alone, according to NAMM, and that
generates nearly $47 billion in annual sales from recorded music,
concerts and music gear.
Participation in the MixMatchMusic community and use of its MixMaker
audio sequencer are free to musicians and casual fans alike. Fees are
incurred when stems, works in progress or finished songs are downloaded
for sale or other use.
"Indie musicians benefit when their music gets discovered – by other
musicians who can use it to complete their musical ideas, and also by
casual fans looking for new ideas and new artists. Providing both with
the ability to mix and match stems and works in progress transforms
music from a passive to active experience,” said Feinn.
MixMatchMusic expects to generate revenues from targeted and contextual
advertising, participation in the sale of content created on its site
and by its community, and also from the sales and licensing of future