TrendHunter: The 1Z from Continuum is a conceptual
cigarette package designed to help smokers quit. The 1Z is designed to
carry only one cigarette, two matches, and a stick of gum.
The idea behind the 1Z from Continuum is that smokers are bound to
relapse, but if you give them only one cigarette to smoke per pack, it
will increase their chances of quitting.