Springwise:
There’s been virtually no limit to the vending-machine innovations
we’ve seen over the years, and in the latest spotting Swedish Green Cross
is using its technology to sell non-prescription drugs. Perhaps even
more interesting than its use of automatic vending however, is that it
recently began running specials through location-based service
Foursquare.
With nine vending machines in three Swedish cities, Green Cross sells a wide variety of non-prescription goods, from aspirin to condoms. Aiming to increase awareness of its offerings, the company just launched what may well be the world’s first Foursquare special for a vending machine. Specifically, when users check into a location on Foursquare that’s near a Green Cross machine, they automatically get alerted to any specials that are currently available there
