Planned Scarcity Collection Business Ideas

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Home » 2011 » March » 17 » Planned Scarcity Collection
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Planned Scarcity Collection business idea

Springwise: Over the past few years, we’ve seen nearly every major clothing brand—from the Gap to Louis Vuitton—set up one or more pop-up stores, drawing attention to their product lines and to their regular retail outlets. In contrast, a Munich-based brand isn’t attempting to supplement its fixed-store bread and butter; Clemens en August’s only offline sales are through temporary outlets, twice a year. Avoiding the pop-up moniker, the brand describes itself as being ‘on tour’.
Through planned scarcity, meanwhile, the strategy creates a new sense of exclusivity based on limited availability, not price. Together, those benefits have clearly helped the brand survive during these tough economic times, allowing it to win a cult following and to see a sales increase of 30 percent in 2009, according to a report in Time. While it also sells through its online store, Clemens en August maintains a sense of scarcity: the third floor of its webshop is reserved for customers who’ve visited the most recent tour

Category: Fashion | Views: 1447 | Added: admin | Rating: 0.0/0

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Total Comments: 1
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I was looking everywhere and this popped up like ntonihg!

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