MediaBuyerPlannet: Telemundo is increasingly
incorporating products into the plot line of its telenovelas, and its
newest deals are being made with manufacturers to develop brand new
products for viewers to buy – products which didn’t exist before
integration with the show.
The first products will be jewelry from the Richline Group. The
jewelry will be worn by characters in at least 16 episodes of telenovela
El Clon, the first of which will air on Telemundo on April 22. The
jewelry is already available on the Telemundo website, reports The New
Another line of licensed merchandise, home decor products from Arrow
Home Fashions, has been created and will begin airing in telenovelas as
well as in the Telemundo morning show beginning in September.