| Cool Hunting: The company’s blue chip status comes
from the traditional techniques of their Japanese brush-making heritage,
which they put to use for a variety of styles. Made from natural
hair—ranging from Blue Squirrel to weasel—their output includes the S100 Series, the Kokutan Series, which includes standard and portable brushes, and private label brushes for cosmetics companies.
Vetted for the highest quality hair, artisans make the brushes in
Hakuhodo’s factory in Kumano, Japan using a traditional sculpting method
that leaves the superfine hair tips intact for superior makeup
application. After removing crooked and low-quality hairs from each
brush with a special hand-sorting technique, the brush is sculpted into a
mountain shape angled to follow the contours of a face. The result is a
brush that not only performs but is easy to use, and (as Hakuhodo cites
as their mission), "the perfect tool.”
Hakuhodo Brushes [Cool Hunting] |
